Clean Ingredients: Honestly, the scent matters the most to me, but it’s also a big bonus that the formulation is clean. If you’re trying to use more clean products, I’ve heard that laundry detergent is one of the best categories to start in in terms of impact because you’re wearing your clothes washed in the detergent all day. Conventional detergents have a lot of toxic chemicals, and this has nontoxic, biobased ingredients that are safe for sensitive skin, babies, and pets. It also happens to be cruelty-free, vegan, and hypoallergenic.
It Works: I know laundry detergent is also supposed to clean your clothes, not just make them smell good, and for me, Dirty Labs delivers in this category, too. It cleans my clothes just as well as the detergents I’ve used before.
Environmentally Friendly: The formula is super concentrated, unlike more traditional detergents, so you can get the same number of loads out of a much smaller bottle. Smaller packages equal a lower carbon footprint, and the aluminum bottles can be infinitely recycled too. As someone who is suspicious of using only a small (concentrated) amount of detergent—Will my clothes be clean enough? Will they smell nice?—I can confirm the answers are yes and yes with about a third the volume of detergent I would use with other brands.