Is it just me, or is every celebrity and (in some cases literally) their mother launching a beauty brand? I feel like everywhere I look, there’s a new celebrity brand cropping up. At this point, it’s harder to come up with a celebrity that doesn’t have a brand tied to them than one who does.
But whenever my favorite actors, musicians, or models release a beauty line, I can’t help but wonder if it’s actually worth it. Are the products good or did they just slap their name on a generic face cream? More often than not, it’s the latter—but some celebrity brands really are worth adding to your vanity. Cosmetify recently released a list of the most successful celebrity beauty brands, based on revenue, social media followers, Google searches, and brand score. Below, I’ve compiled the 10 best brands from A-list celebrities from their list. Keep reading for the lowdown.