Inspired by Korean rubber-stamp pads, cushion foundations use a sponge to tap a lightweight foundation onto the skin. The compact is easy to transport, allows for easy application (or re-application), and creates an airbrushed look.
Recently, I had the opportunity to speak with Charlotte Cho, co-founder of Soko Glam, about the influence of K-beauty and the popularity of cushion foundations. According to Cho, cushion foundations are trending because they offer three great benefits: hydration, protection, and flawless light-to-medium coverage. “The formula is sheer, buildable, and typically contains SPF protection, which means you can touch it up easily over your makeup and protect your skin from harmful UV rays,” explains Cho. “There are many cushion foundations marketed to both men and women because of its ability to give you flawless, light coverage that effectively hides pores and hydrates your skin.”