Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
I’ve gone through many phases over the years: some good, some seriously questionable, and others I’d like to fully erase from time—like when I was in a committed relationship with my self-tanner. Actually, I was more like a stage-five clinger. I became completely attached to my orange-tinted skin and couldn’t be stopped. I eventually snapped out of it, went through some other head-scratching times, and ended up here, in what I’ve coined as my “spending era.”
Sure, I’ve always been a shopper, but I’ve never felt this constant urge to buy things. I swear it’s like my credit card is hypnotizing me, begging me to use it, so now my laptop has a minimum of 20 tabs open at all times, and my online carts are always full. The upside is I’ve become a master curator, especially in the beauty department. I might be spending more often, but I’m also finding truly great deals. As proof, I’ve put together a list of 30 seriously affordable (and honestly underrated) beauty finds that I’ve either bought or have big plans to buy.