In case you skipped it, I lately shared my luxury guidebook to Switzerland, which features a part on the most renowned (and most fashionable) ski resort in the planet: St. Moritz. Did you know that the city is regarded the birthplace of wintertime tourism? As the story goes, in 1864, hotelier Johannes Badrutt suggested that a group of British aristocrats visit St. Moritz in the winter season, and if it wasn’t just as pleasurable as their summer time trips, he’d give them their dollars back. Needless to say, Badrutt won his wager, as the tourists were bowled over by St. Moritz’s calendar year-spherical sunny weather. 

Now, about 150 yrs later on, St. Moritz continues to entice posh travellers, which includes plenty of celebrities and royals. But even your every day skiers are extremely very well-dressed, as I witnessed first-hand on the slopes. I observed a handful of ski brands all more than town—scroll down to store them all.