I’m definitely a fan of the product after having tested a number of its newest trending shades (I tried Sherbet, Sour Candy, Ice Pop, Rock Candy, and Jelly Bean, which have all since sold out), and it turns out professional makeup artists are just as obsessed. “I love that it can be used on lips and cheeks for the perfect juicy, monochromatic look, which is so trendy right now,” Lamback says. “You can wear it alone on bare skin/lips thanks to its moisturizing properties, or you can level up your look by layering it over your fave lipstick or blush for a gorgeous, enhanced pop of color! Sit back and watch your confidence soar—you’ve been shifted!”

With so many gorgeous shades to choose from, which all offer unique shades of pink according to your pH level, it can be hard to pick just one. “My absolute faves are Jelly Bean, which starts as a pastel blue, and Rock Candy, which starts as a pastel purple,” she continues. “They make my lips feel soft and hydrated, and the color payoff is amazing.” She’s not wrong. The color payoff was the first thing I noticed about it due to my unfortunate habit of swiping more product than needed onto the cheeks. All I needed to do to save it was blend, blend, blend for a gorgeous, natural-looking finish that lasted all day. With this Tarte tint, a little goes a long way.