Listed here it is—Byredo’s confined-edition Unnamed Eau de Parfum. The bottle comes absolutely blank conserve for the legendary Byredo brand throughout the top. The area in the middle is intended to be filled with letters or symbols of your deciding on (but much more on that in a moment). 

In a press launch, Byredo’s Founder and Imaginative Director, Ben Gorham, mentioned, “In 2016, to celebrate Byredo’s 10-year anniversary we produced an unnamed fragrance that enables our consumers to decide on a title meaningful to them, and customise the label of their bottle. This is our way of celebrating the notion and uniqueness of scent and an chance to thank our partners, merchants, and employees as very well as the loyal shoppers who have supported and grown Byredo to what it is nowadays.” 

The scent itself is sophisticated. To me, it veers on the sweet and floral side, even though it does have some woody notes to it, too. According to the manufacturer, the notes consist of pepper, fruit, gin accord, iris, violet, moss, and balsam. I would not phone it controversial. As a substitute, I’d contact it sweet and quite universally captivating, which would make me feel it’d make for the best Valentine’s Day reward.