“I observed the spherical shape of the pot sticking out of my husband’s again pocket in his denims,” states Annie Lawless, founder and CEO of Lawless Beauty. “It was a lightbulb minute that we necessary to produce a little something that provides all the remedy advantages of lip mask in a hassle-free, on-the-go structure.”

Like the relaxation of the Ignore the Filler Line, the balm sticks also consist of Maxi-Lip, Lawless’s signature component. Maxi-Lip is a natural peptide that has been clinically demonstrated to assist in collagen stimulation. “It was revealed to boost collagen synthesis in vitro by 351%, make improvements to lip condition by 100%, and it enhanced softness and convenience of the lips by 70%,” says Lawless. 

In other words and phrases, Maxi-Lip helps you get amped-up, pillowy-on the lookout lips sans injections. “Lip filler is all the rage,” suggests Lawless. “I personally have never had it. But I will not lie, I like the appear. I’m just far too terrified to get needles in my lips.”