Over the years, much of the Old Hollywood glamour once synonymous with Los Angeles has melted away. But, with the help of the just-opened Gucci Salon, the city is about to get a generous serving of the glamourous aesthetic. On Tuesday, the Florence-based luxury house opened its inaugural salon on Melrose Place in Beverly Hills. The salon is expected to be a destination where invited Gucci clientele can indulge in creativity and their most lavish sartorial tastes. A place where the brand says “intimacy and discretion” will be of the utmost importance, just as it once was among the Hollywood elite.
According to a press release, each Gucci Salon that follows the L.A. location will be completely unrecognizable from the last, with individual salon locations designed to match the surrounding locale. “[This] salon echoes Hollywood’s heritage and resonance across the world, alongside echoes of the décor and philosophies of the first L.A. Gucci boutique, [which] opened in 1968 on Rodeo Drive,” the release states. Designed by longtime Gucci collaborator Gideon Ponte, the space combines the privacy of home with the same attention to detail you’d expect to see on a perfectly manicured movie set, one that can be amended at a moment’s notice for future events and brand moments.
Scroll to check out the first-of-its-kind Gucci Salon below ahead of its big reveal tonight.