Allison Conrad has created an completely new group inside the haircare field: anti-growing older assistance for hair. Conrad started Arey, aka “the wrinkle product of haircare,” alongside her longtime hairdresser, Jay Small, with the goal to proactively impression getting older hair. In 2020, the two launched the firm with a solitary-dietary supplement hair coloration, and a few several years afterwards, Arey now has a dynamic assortment of science-driven shampoo, conditioner, and styling items formulated with nutritional vitamins, antioxidants, and a clinically efficacious peptide, all created to hold off and re-pigment gray hair.