If you’re an athleisure guru, chances are you’re obsessed with the brand SET Active. Known for their incredibly chic, monochromatic activewear sets, SET Active was founded by Lindsey Carter with the intention to blur the lines between form and function, ultimately creating sets that didn’t sacrifice comfort for style — and vice versa. As the founder and CEO of SET Active, Carter created a brand that leads with the mission of “community first and brand second,” which has paid off in fostering a devout following of brand loyalists.
In fact, the connection of the community is very clear. Since its launch in 2018, they’ve sold to a quarter million customers and have garnered over half a million followers between Instagram and TikTok, plus a 3.5 million monthly reach. SET Active has also evolved beyond activewear with a growing assortment of sweats and other wardrobe essentials. There’s no denying that over 15 years ago, Carter saw a niche in the activewear market, and today, she continues to remain at the forefront of the industry.