I know I’m way behind on the trend, but luckily, trying Korean beauty products never goes out of style. My fellow Who What Wear editors have helped a lot in terms of where to start—they’ve recommended everything from the best Korean skincare to the best Korean makeup brands, and I couldn’t be more grateful for their insight. Trying a new beauty category can be overwhelming, but thanks to their recs, I’ve narrowed down my K-beauty favorites.
I’ve found that Korean beauty brands excel in one skincare category in particular: moisturizers. Not only are their ingredient lists pretty impressive, but many won’t cost you more than $35—a welcomed feat when you could use a wallet-friendly moisturizer. On top of that, there isn’t a day that goes by where I don’t see a new K-beauty moisturizer blowing up on TikTok. There’s one in particular that the TikTok beauty community continues to rave about long after its release. Keep scrolling if you’re looking for a Korean moisturizer and could use a few recommendations. I’ve included some TikTok community faves along with a dermatologist’s picks.