By now, you have in all probability surmised that we take a look at-drive a ton of magnificence goods listed here at Who What Use HQ. From nail polish and makeup to hair and skincare, we are eyebrow-deep in all items new, exciting, and would like list–worthy. That stated, thanks to the quantity of products we come in get hold of with, we have also transformed into the nitpickiest of splendor shoppers. Inside of seconds, we can inform if a new hair oil is much too heavy, and we are fast to overlook a serum that yields disappointing success.

The superior information? We are considerably additional typically impressed than unimpressed right after trying out a new products, and ordinarily, we simply just cannot hold out to spread the word to all of our fellow beauty lovers (also acknowledged as you!). For that reason, we have determined gushing in excess of our latest fave merchandise ought to grow to be a month to month ritual, and each individual 30 days or so, you can anticipate a entire report detailing the highlighters, hair wands, and right away skincare saviors we have immediately fallen head in excess of heels for.

For the most component, we will be masking buzzworthy launches, as people commonly consider up most of the motion atop our products-filled desks, but we would not dismiss new-to-us goods, either. From time to time, our best discoveries are found on a friend’s vanity or on someone’s experience at the bar (correct story). Ahead are the best natural beauty products we tried out in January! Grab your match experience and wallet—you’ll be needing each.