Who do you consider your ultimate beauty icons?

SJ: My mother has incredible skin, and she’s always advocated for self-care for as long as I can remember. She has been using the same products for decades! She taught me the importance of clean skin, consistency of skincare routine, and hydration. 

KF: I’d say Prince. Prince was a gorgeous human. And Madonna. I like a lot of people who are so uniquely themselves. I think it’s also because my approach [to beauty] is just so simple and so basic that I do appreciate people who are creative and clever.

That kind of goes with my next question: How has becoming a skincare founder affected your approach to makeup? 

SJ: I’m in the makeup chair a lot for work, so on the days I’m off, I try to keep it simple and easy. After my skincare routine with our Daily Essentials Regimen, it’s a little concealer, mascara, lip gloss, and I’m out the door.

KF: I’m still very minimal. I think the thing I prize more than anything is convenience and being able to get out the door. I cleanse, prep, moisturize. I have maybe five products that I put on, like my tinted foundation, blush, mascara, a little bit of a swipe of the eyebrow pencil, and a lip, and I’m out the door. I love experimenting with products and seeing what other brands are doing, but at the end of the day, I’m still looking for a convenient, no-fuss, no-stress approach to beauty because that’s what makes me feel empowered to take on the day.

What kind of beauty products do you use frequently—aside from The Outset, of course?

SJ: The Westman Atelier Vital Skin Foundation and Concealer Stick—I love the brand’s clean formulas and the coverage this stick gives. Tower 28 Beauty’s ShineOn Lip Jelly in Wild—this shade is amazing, and the texture is so great. It’s not sticky at all. The Yves Durif Vented Hairbrush, this is a must for my hair. 

KF: I love the Tower 28 Beauty SunnyDays Tinted Sunscreen Foundation, and I’ll either use a Tower 28 blush, like BeachPlease, or Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick. Just a quick little swipe. The Anastasia Beverly Hills brow pencil is still my go-to for brows. And then mascara—I’m always on the hunt for the best mascara and have five different ones that I rotate, from the Benefit Cosmetics BadGal Bang! Volumizing Mascara to the old standby, L’Oréal Voluminous Mascara, and I’ve been messing around with the Pat McGrath one.

Is there a beauty product from your childhood or teen years that you still use to this day?

SJ: I have a bottle of Ananya perfume from The Body Shop that I still covet! I will keep it in my cabinet till the last drop evaporates! 

KF: I still stand by Maybelline Great Lash Mascara. I was also very big into the Maybelline Kissing Potions. Scarlett and I talked about them, and I was like, “How can we do this?” Maybe someday we will. We also talked about having a moment with three-step skincare like Clinique. Mine started with Proactiv—it was the first time I started incorporating moisture into my routine. I think to some extent we were inspired by it, like “How do we create the modern three-step [routine]?” The philosophy is good, but we wanted to make that second step be more about feeding skin rather than stripping away. That’s really what set us down this path of the Daily Essentials Regimen, our cleanse, prep, moisturize. So it’s still there in our philosophy. It’s just evolved.