There’s seldom a Tuesday or Thursday that I don’t check Zara’s app and really feel a twinge of enjoyment to scroll through that day’s new arrivals. That reported, I only let myself to bask in genuine Zara-induced giddiness on two occasions per calendar year: when the tumble/winter season Studio collection is revealed and six months afterwards when its spring/summer months companion debuts. And as luck would have it, currently is one particular of all those times.

This early morning, Zara introduced its S/S 23 selection and subsequent fairytale-esque marketing campaign, which was shot by renowned trend photographer Steven Meisel and styled by Karl Templer. The collection, according to a push launch, was dependent on the premise that rules—at the very least when it arrives to fashion—are meant to be broken and there is beauty in contradictions. To bring this to lifetime, the style group took inspiration from a handful of or else contrasting model aesthetics from unique trend locales. “It’s a blend of Parisian sensuality, a bit of London rebellion, some Scandinavian earthiness, blended with the simplicity of dressing for a New York summertime,” the launch describes.

See how Zara’s designer brought this vision to daily life by browsing its brand name-new S/S 23 Studio selection underneath.