As you know, H&M is already impressively cheap, so when you take 20% off of the full prices, you’re getting a crazy good deal. From now through Sunday, April 9, H&M is offering 20% off site-wide, including sale items. No code is needed—H&M did the work for you and dropped the prices themselves.
When H&M says site-wide, they mean site-wide, as even its special collections like its latest Innovation Story drop (which features sustainably-sourced embellishments) are marked down. So if you’ve had your eye on any H&M pieces, this weekend is the perfect opportunity to add them to your wardrobe. And if you’re unfamiliar with anything they have right now, I’ve got you.
I scrolled through hundreds of items and concluded that the following 25 options are the best on the site right now. Sure, “the best” is subjective, but I happen to know a thing or two about what’s good when it comes to fashion. With that, scroll to shop my edit.
