I was recently having dinner with a very chic French publicist when she started talking about a beauty product that I’d never heard of before, and considering I’m a beauty editor, that’s a pretty impressive feat. She mentioned that it’s so popular in France that nearly every woman uses and swears by it. 

Meet bust cream, the French beauty secret to firm, perky breasts at any age. I know what you’re thinking (oh god, not another area-specific moisturizer to add to my routine), but the French might be on to something. 

Bust creams are moisturizers that are specifically formulated to be used on the breast area. “Many bust creams contain ingredients such as hyaluronic acid and other humectants that hydrate the skin, caffeine or plant extracts that may help to improve skin elasticity and firmness, and retinol or peptides to help reduce the appearance of fine lines and wrinkles,” says Rebecca Marcus, MD, a board-certified dermatologist and founder of Maei MD. “Bust creams may also contain exfoliating agents such as AHAs or BHAs that can help smooth skin and improve its texture.”

And yes, bust creams are perfectly safe to use. Think of them as skincare designed with the delicate skin on your breasts in mind.  “In general, it can be massaged into the skin around the bust area one to two times per day,” says Marisa Garshick, MD, board-certified dermatologist. Keep reading for the best bust creams that are available in the States.