Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.
As a beauty editor, I spend a lot of time compiling lists of the best skincare, makeup, and hair care products. Whether it’s the best drugstore eye creams or the best designer makeup picks, a large part of my job is to sort, sift, and shuffle through a very saturated selection; the goal is to deliver an edit of top-performing products that require no trial or error to trust.
I bring a similar shrewd sense of judgment to my personal shopping habits. I start by adding every single promising product to my cart. From there, I whittle it down little by little until I have a group of products fit to be purchased.
That’s what I’ve been doing to establish my personal summer beauty edit. While I love summer and everything that comes with it—the swimming, the hiking, the long days spent outside—my hair and skin don’t. After enough time spent in the water, my hair becomes rough and breakage occurs. After enough time spent in the sun, my skin becomes uneven and texture appears. Clearly, I’m in need of effective products that will do all things I need them to without complicating my low-key (AKA lazy) summer vibe. Ahead, see all the products I’m purchasing—including an SPF lip balm, an exfoliating mask, and a vitamin C body serum.