Co-founder and creative director of Westman Atelier, Gucci Westman, shared a bit about what makes the brand’s first venture into skincare unique. For starters, it’s truly an all-in-one serum packed with 12 active ingredients known to soften fine lines while dramatically boosting hydration levels and firmness within the skin.

“We worked with the leading skincare scientist in Korea who invented the multi-lamellar emulsion, the world’s first skin-like non-prescription formula to treat the skin barrier,” Westman shared. “With this technology, we were able to use 12 potent ingredients that work together to achieve a healthy skin barrier.  The key ingredients are hyaluronic acid (four types) that delivers hydration continuously throughout the day and treats the skin barrier while strengthening it, niacinamide to even the skin tone, minimize pores, lighten pigmentation, smooth fine lines, and create plumper and juicy skin, and prickly pear cactus extract to sooth. Noni fruit [in the formula also] supports natural collagen [production], peptides  smooth lines, and EGCG prevents premature skin damage.” 

Westman, being a beloved industry makeup artist, also kept artistry in mind when creating this product. After all, it wouldn’t be a Westman Atelier product unless it worked well under makeup. What makes the perfect base for makeup, you ask? Hydrated, dewy skin and the skin activator offers it up on a silver platter. “I wanted to create something that had a meaningful effect on the skin that enters the dermis,” Westman says. “I loved this proprietary lamellar system formula where we could include several potent ingredients that don’t cancel each other out and work together. It creates a juicier, plumper finish to the skin that lasts the entire day.”